Draft Richmond Tourism Master Plan 2035

November 27, 2025 - 2 - Staff Report Origin The draft Richmond Tourism Master Plan 2035 (Tourism Master Plan) was developed to create a shared 10-year vision for tourism in Richmond and a framework of key goals and initiatives that align tourism, economic development, and the community. This plan has been jointly developed by Tourism Richmond, the City, and the Richmond Hotel Association with extensive input from industry representatives, community members and other interest holders. On July 8, 2024, Council was presented with a proposed approach for developing a Tourism Master Plan including project structure, work plan, community engagement process, and guiding principles, and adopted the following resolution: That the approach to developing a Richmond Tourism Master Plan, including the guiding principles, as outlined in the staff report titled, "Development of a Richmond Tourism Master Plan, " dated June 10, 2024, from the Director, Business Services, be endorsed. On July 21, 2025, the General Purposes Committee was presented with a report on the feedback received through public engagement and adopted the following resolution: That the staff report titled, "Richmond Tourism Master Plan: Public Engagement Feedback," dated June 30, 2025,from the Director, Business Services, be received for information. The draft Tourism Master Plan was informed by research and feedback received through the public engagement process. The purpose of this report is to seek Council's endorsement of the draft Tourism Master Plan for the purpose of seeking public and interest holders' feedback on the plan. This report supports Council's Strategic Plan 2022-2026 Focus Area #1 Proactive in Stakeholder and Civic Engagement: Proactive stakeholder and civic engagement to foster understanding and involvement and advance Richmond's interests. This report supports Council's Strategic Plan 2022-2026 Focus Area #2 Strategic and Sustainable Community Growth: Strategic and sustainable growth that supports long-term community needs and a well- planned and prosperous city. 2.5 Work collaboratively and proactively to attract and retain businesses to support a diversified economic base. GP - 153

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