Richmond Tourism Master Plan 2035

Strategic Initiative 2 Showcase Sport, Culinary, and Agritourism Leadership Key Focus Areas Timeline Short Medium Long a) Enhance sport tourism opportunities by continuing to leverage Richmond's premier facilities to attract tournaments, competitions, and training camps and create extended-stay opportunities through related events and complementary itineraries. Example Actions • Fully leverage and implement the updated Sport Hosting Strategy to maximize positive community and economic impact. • Host the inaugural OneAbility Games, an inclusive, multi-sport disability event that celebrates diversity, breaks down barriers, and showcases the power of sport to unite athletes and communities of all abilities. b) Update and implement Richmond's Sport Hosting Strategy to ensure optimized facility use and support a wide range of sport-focused events and activities that create lasting economic and community benefi ts. Example Actions • Complete the update to Richmond's Sport Hosting Strategy. c) Engage with sport partners to help them navigate increasing hosting costs by improving effi ciencies, developing shared resources, expanding volunteer pipelines, and supporting workforce development across local sport organizations Example Actions • Host the second annual Sport Event Exchange BC (SEEBC) conference in Richmond, a fi rst-of-its-kind BC sport tourism industry forum to strengthen collaboration, build capacity, and spark new opportunities across British Columbia’s sport hosting landscape. d) Strengthen Richmond's position as Canada's premier Asian culinary destination through chef collaborations, food trails, celebrated dining districts, and signature dining experiences. Example Actions • Build a roadmap for food tourism that showcases new ideas and leverages existing successes such as the world-famous Dumpling Trail and the Richmond Night Market. e) Develop agritourism circuits, sea-to-table, and farm-to-table programs that connect visitors directly with local growers, producers and markets. Example Actions • Further promote and develop Richmond's Local Food Map to connect residents and visitors to local farmers and fi shers. • Highlight Richmond's agricultural activities and businesses by hosting Richmond Farm Festival.

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