Richmond Tourism Master Plan 2035

Strategic Initiative 1 Build a Smart and Seamless Mobility Ecosystem Key Focus Areas Timeline Short Medium Long a) Support a smart, accessible and seamless new mobility ecosystem, incorporating technology such as AI-powered trip planning, real-time route optimization and smart parking systems. b) Expand on existing visitor-oriented and demand- responsive transport connections linking key visitor zones (e.g., Steveston Village, the Olympic Oval, City Center, shopping districts, and the airport). Example Actions • Continue the Discovery Shuttle service as a free, accessible transport service connecting Richmond's City Centre, attractions, hotels and Steveston Village. • Continue the Steveston Bike Valet as a free, accessible service to encourage sustainable ways to travel to and from Steveston Village. c) Advance the provision of mobility-as-a-service (MaaS) solutions such as car sharing and e-bike and e-scooter rentals, and other related innovations in urban transportation such as share hubs. Example Actions • Continue to support car share and e-mobility shared service providers to expand transportation network choices for residents and visitors, including securing car share spaces at Canada Line stations and onsite through redevelopment. d) Provide visitor services along active corridors and encourage activation and animation of these routes through guided tours, pop-up markets or community rides and walks. Example Actions • Continue the annual Island City By Bike Event, through which registrants receive a guided tour of the City's cycling facilities and new projects are showcased. • In partnership with HUB Cycling, Go By Bike and Bike to Shop events and celebration stations are held annually. e) Expand and develop new experiential transportation opportunities, such as an electric trolley, water taxi or pedal-assisted sightseeing vehicle.

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