Richmond Tourism Master Plan 2035

a) Determine the market demand, competitive positioning, economic and tourism benefi ts, facility program requirements, location and site priorities, fi nancial feasibility, and partnership, governance and management of options for a potential landmark multi-purpose conference and event venue. b) Foster alignment between venue development, hotel growth, transportation planning and emerging tourism opportunities to maximize economic impact and community benefi t. c) Continue to position Richmond as a premier destination for business events, meetings and conferences leveraging existing hotels, meeting facilities, and unique attractions. Example Actions • Update and build on Richmond's successful go-to-market strategies to optimize the uniqueness of the destination, as well as highlight hotel partners, meeting facilities, unique attractions and fi nancial supports. d) Establish long-term partnerships with meeting planners, event coordinators, cultural organizations, and the private sector to augment programming of existing spaces and develop programming for potential new facilities.

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