Draft Community Wayfinding Strategy

Following this next round of public consultation, the feedback received will be used to inform the Final Strategy, which would include the preferred colour option for wayfinding in Richmond. Along with findings from the public consultation and the Final Strategy, an Implementation Framework will also be brought forward for Council’s consideration and approval. It is anticipated that this Framework will include criteria for implementation project selection, initial wayfinding projects that could be undertaken, and a long-term, high-level phased implementation approach. If approved, future implementation of the Strategy would include targeted public engagement directly related to the specific area and wayfinding project. This is anticipated to include public input on the localization elements that are part of the proposed sign types as well as non-signage wayfinding elements that could contribute to placemaking and celebrate local character and identity. Financial Impact None at this time. The development of the draft Strategy has been funded by the Municipal and Regional District Tax, including support from Tourism Richmond and the Richmond Hotel Association. Upon potential future adoption of the Final Strategy, capital budget requests related to implementation would be brought forward for Council’s consideration. Funding sources for implementation may include the Municipal and Regional District Tax, among others. Over the course of phased implementation, there is the potential to explore cost-savings opportunities, as it is anticipated that future wayfinding projects in Richmond would align with the Strategy, including those that would have otherwise been undertaken separately by City departments. Conclusion The draft Community Wayfinding Strategy is anticipated to deliver the following benefits in Richmond, if endorsed, and through implementation:  Meet the needs of residents and visitors for wayfinding through increased accessibility and inclusivity, improved navigation, ease of mobility and an enhanced destination experience.  Unify the city into one cohesive and vibrant destination, while distinguishing areas of special significance.  Highlight points of interest, civic and cultural amenities, and support local business hubs, attractions and other destination assets. If endorsed, staff would proceed with public consultation on the draft Community Wayfinding Strategy, inviting feedback on design options and input on opportunities for implementation. As the public engagement to date has informed the draft Strategy, so also would this next phase of consultation inform the Final Strategy and Implementation Framework, which would then be brought to Council for consideration and approval.

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