Proposed Approach to Lowering Speed Limits

Option B: Public Awareness Campaigns (Recommended) An alternative to public consultation is an accompanying education and awareness program. This option would implement a targeted paid digital advertising campaign to reach Richmond residents, most likely to be impacted by the changes. The campaign will use geographically targeted ads on platforms such as Facebook, Instagram and Google to promote key messages, direct residents to the project webpage, and encourage participation in the engagement process. This approach will help ensure infonnation is broadly accessible, improve reach beyond organic communications and support transparency by providing residents with timely and consistent updates. The estimated cost for Option Bis $5,000.00. Funding is available within the existing operating budget.

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